Facebook profile, according to a 2010 study from Edison Research (PDF file). According to Wikipedia, 50% of those Facebook users actually log into their Facebook accounts every day. Total Facebook population? Globally, over 600 million of us currently use Facebook, MSNBC reported in January, and most of them interact every day with an average of 130 Facebook friends and acquaintances.
Think about that for a second. What library wouldn’t love to have a direct, free line to potentially 41% of your community’s ear? Keep in mind, these people could be connected to another 130 people in your community. That’s a lot of free communication!
So, stake a claim in this digital land and create a Facebook Page for your library. Here’s how to set up a Facebook account, and how to use it to connect with your community.
Setting it up
First things first: If you are one of the 59% of Americans who have not yet opened a personal Facebook account, I recommend that you create a personal Facebook profile for yourself before setting up an organizational Facebook Page for your library. Think of it as your entrance ticket to all things Facebook.
That Facebook profile can be real or fake (although, if you set up a fake profile, and Facebook discovers it, your account will be deleted). It’s best to set up a real, live, personal account of your very own; you’ll find it useful for other things than just setting up a Facebook Page for your library.